Me: Why don't you put a "For sale" sign in the BMW before you go to the airport?
SH: I don't know. It's a really specific group that would want that car.
Me: What about someone who just wants a car and doesn't care if it's an old BMW? [Thinking, when you are trying to sell something, you indeed go after your target market, which may be "Old BMW enthusiasts who might not mind some rust damage" but may also be "Someone who wants a heavy used car that runs and doesn't need a lot of work" or may also be "Anyone who will pay the asking price."]
SH: That's not the right buyer.