From my blog archives. Click here to read the rest:
Then he tried to make it up to me by sending me chocolate, but he sent me a cheap brand, which is worse than sending nothing at all. If you aren’t going to send the good stuff, don’t send anything. Chocolate is like mattresses and shoes: price and quality are directly and highly correlated. If you aren’t paying much for it, you’re getting something lousy. You have to pay the good stuff.