SH: I like [my cousins' bakery] cookies, but I prefer something more decadent.
Me: They are not very rich. They are very good, but they are not rich.
SH: No! I want something really rich, really decadent.
Me: That's not their market. Their market is moms who shop at the farmers market and want to feed something not too bad to their kids
SH: You mean the crunchy granola crowd?
SH: So the American Spirits crowd - the cigarette that will let liberals feel good about smoking again.
Me: Yes. That is their market.